ShipHero triggers notifications to your sales channels immediately; however, there may be a delay before the customer receives the email. This delay depends on how the specific sales channel processes and sends notifications.
Notification Delivery Times by Sales Channel
The following table lists the standard estimated delivery times for customer notifications across integrated platforms:
| Sales Channel | Estimated Delivery Time |
| Amazon | 2 Hours |
| BigCommerce | 20 Minutes |
| eBay | 2 Hours |
| Etsy | 20 Minutes |
| Magento | 20 Minutes |
| Shopify | 20 Minutes |
| Walmart | 20 Minutes |
| WooCommerce | 20 Minutes |
These times are estimates provided by the sales channels and may vary during peak shopping seasons or high-volume periods.
Factors Causing Delivery Delays
Most sales channels are engineered to handle massive volumes of notifications without system failure. This stability is maintained through the following methods:
- Scheduled Batching: Notifications are often processed by an automated system that runs at specific intervals throughout the day rather than in real-time.
- Load Management: During periods of high traffic, channels may throttle notification queues to ensure core platform functions remain stable.
- Channel-Specific Logic: Platforms like Amazon and eBay often have longer processing windows (up to 2 hours) to verify transaction details before alerting the customer.