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Overview: Channel Advisor (Rithum) in ShipHero

Channel Advisor (Rithum) is an eCommerce platform that helps brands and retailers scale their business by centralizing orders across multiple sales channels. Connecting Channel Advisor to ShipHero pulls in orders and products mapped to your distribution centers, then pushes inventory and shipment updates back automatically.

Connecting Channel Advisor to ShipHero requires help from ShipHero Support. You can't complete this connection yourself.

Table of Contents

Channel Advisor Supported Features in ShipHero

Feature Status Notes
3PL Client-Level Connection Supported For 3PLs, Channel Advisor connects at the 3PL client level and ties to the 3PL warehouse.
Cancellations from Channel Advisor Supported When you cancel an order in Channel Advisor, ShipHero picks it up on the next order update and marks it cancelled.
Inventory Updates to Channel Advisor Supported ShipHero pushes inventory quantity changes back to Channel Advisor per distribution center.
Multi-Warehouse Distribution Center Mapping Supported Map each Channel Advisor distribution center to a ShipHero warehouse with a CSV during setup.
Multiple Channel Advisor Profiles Supported One Channel Advisor account can have multiple profile IDs. ShipHero tags each order with its originating Profile ID and Site ID so you can trace it.
Order Import Supported ShipHero pulls in orders mapped to a distribution center, regardless of available stock.
Product Import Supported ShipHero saves the SKU, name, dimensions, and product image from Channel Advisor. A missing SKU is created automatically during order import.
Shipment Tracking Notifications Supported (Condition) ShipHero sends a tracking number back to Channel Advisor for every shipment. Sending the carrier and method too requires setting up carrier mapping first. See How to Connect Channel Advisor to ShipHero.

Channel Advisor Features Not Supported in ShipHero

Feature Status Notes
Exchanges Not Supported The integration has no dedicated handling for exchanges.
Real-Time Sync Not Supported Channel Advisor syncs on a polling schedule, not real-time webhooks. There's no fixed interval to rely on.
Refunds Not Supported Refunding a Channel Advisor order in ShipHero returns an error.
Returns Not Supported Returns are processed entirely within ShipHero. There's no outbound notification to Channel Advisor when a return happens.
Self-Service Connection Setup Not Supported Connecting Channel Advisor requires ShipHero Support. It can't be self-served.
Self-Service Resync Tools Not Supported Unlike some other integrations, Channel Advisor has no self-service tools to resync a specific product or order by ID, or to check for duplicate SKUs. Contact Support for any sync issue.
ShipHero-Initiated Cancellations to Channel Advisor Not Supported Cancelling an order in ShipHero doesn't notify Channel Advisor.

Channel Advisor Data Synced with ShipHero

Understanding what information moves between Channel Advisor and ShipHero helps you plan your setup. ShipHero pulls the following order-level fields from Channel Advisor when an order is created:

  • Address 1 & 2, City, State, Zip Code, Country
  • Billing First & Last Name, Company, Address 1 & 2, City, State, Zip, Country, Phone Number
  • Channel Advisor Account ID
  • Channel Advisor Profile ID
  • Company
  • Email
  • Financial Status
  • First Name
  • Last Name
  • Last Updated Date & Time
  • Order Date
  • Order Number
  • Packing Note
  • Partner Order ID
  • Partner Shipping Code
  • Phone Number
  • Shipping Carrier
  • Shipping Method
  • Shipping Method Name
  • Shipping Price
  • Shop Name
  • Subtotal
  • Total Price
  • Total Tax

ShipHero also pulls these line item-level fields for each order:

  • Channel Advisor Account ID
  • Discount
  • Expected Weight in lbs
  • Fulfillment Status
  • Gift Wrap Tax
  • Order ID
  • Order Number
  • Partner Line Item ID
  • Price
  • Product
  • Product ID
  • Quantity
  • Quantity Pending Fulfillment
  • Shipping Price
  • Shipping Tax
  • Shop Name
  • SKU
  • Variant ID
  • Warehouse ID

Get Started with Channel Advisor

Ready to connect? See How to Connect Channel Advisor to ShipHero for setup steps and the information ShipHero Support will need from you.

Already connected and running into an issue? See Troubleshooting: Channel Advisor Errors and Limitations.

More Resources

  • ShipHero Public API

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  • ShipHero Academy

    Explore ShipHero Academy for certifications, deep-dive training, and expert-led courses on WMS and fulfillment. Build your expertise and help your team operate at a higher level.

  • Change Log

    Stay up to date with the latest improvements across ShipHero. The Change Log gives you a clear view of new features, enhancements, and fixes as they roll out—so you always know what’s new and what’s better.