Generate GS1 Retailer Compliance labels directly from ShipHero for your wholesale shipments using our native retailer label library. This feature allows you to meet the labeling requirements of major retailers without relying on external tools, helping you avoid rejected shipments and chargebacks caused by incorrect labels.
Before Starting
- Activation Required: To enable this feature, add a new retailer, or if you have questions about the implementation, contact your Customer Success Manager (CSM), Implementation Manager, or ShipHero Support.
- Paid Feature: This feature includes a one-time setup fee and a recurring monthly fee for ongoing support and maintenance per retailer connection. Pricing is determined per retailer connection. For complete pricing details, reach out to your ShipHero contact (CSM, Onboarding, or Central Ops).
Table of Contents
Configuration & Setup
To enable a retailer connection, you must provide the following information to the ShipHero team:
| Setting Name | Description/Action |
|---|---|
| GS1 Company Prefix | Your company prefix issued by GS1 (typically 5 to 12 digits). |
| Retailer(s) | The specific retailer or retailers you intend to ship to. |
Once ShipHero receives this information, the technical team configures the internal connection and provides a unique trading_partner_id and required data for each enabled retailer. You will use this ID to link your orders to the correct connection.
You can use the same GS1 Company Prefix across all retailer connections, or assign a unique prefix to each individual retailer depending on your operational workflows.
Creating Orders with GS1 Labels
You can create an order that utilizes compliance labels through two primary workflows: the ShipHero Public API or manually via the ShipHero Dashboard.
Orders via Public API
When creating an order through the Public API, include the designated trading_partner_id for the destination retailer in your payload. ShipHero automatically detects that the order requires a compliance label and generates it in the mandated format.
Manual Orders
If you create the order manually within the ShipHero Dashboard, configure the Shipping Details section within the Wholesale interface by completing the following steps:
- Check the box labeled GS1 label required for this shipment.
- Select the destination retailer from the Retailer dropdown menu.
- Complete the remaining shipping details and click Save.
The compliance label is generated automatically when the shipment is processed, matching the specific formatting required by that retailer.
Label Generation
When the shipment is processed, ShipHero constructs the GS1 label automatically using your GS1 Company Prefix and the unique formatting rules defined by the selected retailer. No external software generation is required.
Supported Retailers
ShipHero supports over 100 retailers for GS1 Retailer Compliance across multiple sectors, including department stores, sporting goods, electronics, grocery, pet supplies, and drugstores. Please see the chart below for the full list.
Adding Unlisted Retailers
If your required retailer is not currently listed in our library, ShipHero can integrate new label configurations using the following workflow:
- Contact the ShipHero team to request support for the specific retailer.
- Provide the official routing and compliance guide issued by the retailer.
- ShipHero will deploy support for the new label configuration within 5 business days.
| Supported GS1 Retailers | |||
|---|---|---|---|
| Academy Sports + Outdoors | Finish Line | McKesson | Saks Fifth Avenue |
| Ace Hardware | Fisher Scientific | Medline Industries | Scheels |
| Albertsons | Five Below | Meijer | School Specialty |
| Amazon | Fleet Farm | Merchant Distributors | Sephora |
| American Freight | Foot Locker | MidwayUSA | Shamrock Foods |
| Army & Air Force Exchange Service | Fred Meyer | Mountain Equipment Company | ShipMonk |
| Barnes & Noble | Fullscript | Mountain High Outfitters | Shopbop |
| Bass Pro Shops | GNC | Murdoch's Ranch & Home Supply | Sporting Life |
| Belk | Golf Town | Natural Grocers | Sports Basement |
| Best Buy | Gordon Food Service | Navy Exchange Service Command | The Sportsman's Guide |
| Big 5 Sporting Goods | Harbor Foodservice | Nicholas and Company | Sprouts Farmers Market |
| Bloomingdale's | Harbor Wholesale | Nordstrom | Staples |
| Boscov's | Havertys | North State Grocery | Target |
| Buc-ee's | H-E-B | Ocean State Job Lot | Thrive Market |
| The Buckle | Henry Schein | Office Depot | Tillys |
| Cabela's | The Home Depot | Ollie's Bargain Outlet | Tractor Supply Company |
| Camping World | iHerb | Orgill | Trader Joe's |
| Cencora | Indigo Books and Music | Orvis | True Value |
| Cheney Brothers | JOANN | PacSun | Ulta Beauty |
| Chewy | K&G Fashion Superstore | Pattison Food Group | United Hardware |
| Core-Mark | KeHE Distributors | Peltz Shoes | Urban Outfitters |
| Cornerstone Brands | Keystone Automotive Operations | Performance Food Group | US Foods |
| Costco Wholesale | Kohl's | Petco | Vallen |
| Curacao | Kroger | Petra Industries | Vistar |
| CVS Pharmacy | Leslie's Pool Supplies | PetSmart | The Vitamin Shoppe |
| Dick's Sporting Goods | Lidl | PGA TOUR Superstore | Von Maur |
| Dillard's | Lids | PriceSmart | Walgreens |
| Dot Foods | Lipari Foods | Rally House | Walmart |
| Evereve | Lippert | REI | Wayfair |
| evo | Loblaws | Rexel | Wegmans |
| Family Farm & Home | Lowe's | Rite Aid | WESCO International |
| Fanatics | Macy's | Road Runner Sports | West Coast Kids |
| Farmers Home Furniture | Marine Corps Exchange | RSR Group | Worldwide Golf Shops |
| Ferguson | Mast General Store | SAIL Outdoors | |