In e-commerce, your shipping label is often the first physical touchpoint a customer has with your brand. Whether shipping for a wholesale partner, a marketplace like Amazon, or a boutique store, your return address and invoice branding must remain professional and relevant.
Warehouse Profiles allow you to manage multiple brand identities using different return addresses, logos, and company names. ShipHero provides a flexible system to control these addresses, allowing you to switch between different profiles for the same physical warehouse location. This ensures every package reflects the correct business entity, which increases customer trust and reduces delivery confusion.
Pro Tip: To ensure your labels always look professional, regularly check your Warehouse Profile settings. If labels are printing with a warehouse legal name instead of your brand name, it is likely because a matching Profile ID was not found, and the system fell back to the default warehouse address.
Understanding Physical vs. Profile Warehouses
In ShipHero, a Profile acts as a Virtual Warehouse. While your physical warehouse stores the actual items, the Warehouse Profile acts as a display layer that changes how your documentation appears.
- Physical Warehouses: These hold your inventory levels and bin locations and must have a default profile.
- Profile Warehouses: These are configurations of your physical warehouse settings with unique names, addresses, and logos. They do not store inventory; they only store display information.
Need to create another physical warehouse location? Check out our article: How to Set Up Multiple Warehouses.
Common Use Cases
| Scenario | Benefit |
| Shipping Labels | Modify the From name, street address, and phone number. |
| Branded Invoices | Allows multiple stores shipping from the same location to provide unique branding to customers. |
| Multiple Accounts with the same Carrier | Connect multiple accounts from the same carrier (e.g., two FedEx accounts) to the same warehouse. |
| 3rd Party Billing Carriers | Charge shipping labels to a customer's account instead of your own. |
| 3PL Billing Fees | Apply specific 3PL billing fees to shipped orders based on the assigned profile when the order shipped. |
How to Create a Profile
Creating a new warehouse profile is simple. Follow the steps below:
- Go to the My Account > Warehouses page.
- Click Add a Warehouse.
- Select Create a New Profile and provide an identifiable name.
- Select the physical warehouse that this profile will be associated with.
- Complete the required profile details, including the invoice address, return address, logo, and contact email.
- Select Save.
How to Assign a Profile to an Order
You can assign profiles automatically at the store level, via automation rules, or manually for individual orders.
Update the Profile at the Store Level
Use this method if you want all orders from a specific sales channel to use the same profile when they are imported into ShipHero.
Things to Consider:
- Setting the profile at the store level is not supported for TikTok stores. You must use automation rules or manual updates for these orders.
- Automation Rules can override the selected store profile if the order meets the criteria specified on the rule.
- Applying a profile at the store level only affects future orders. Existing orders must be updated manually.
Step-By-Step:
- Go to My Account > Stores.
- Click the Profile link next to the store name.
- Select the desired Profile from the dropdown menu and click Save.
Manually Update the Profile on an Order
There are two ways to manually update a profile:
- On the Order Details page: In the Details section, select the Store Profile from the dropdown and click Update Details.
- From the Manage Orders page: Go to Orders > Manage Orders, select the orders, click Bulk Edit, select the Profile, and click Save.
| Order details example | Manage Orders page example |
Assign a Profile via Automation Rules
Use Automation Rules to assign a Profile to an order when it is created in ShipHero. For example, a rule can be set so that if the Store Name on the is Amazon, the Warehouse Profile is automatically set to Amazon Branding. This removes the need for manual selection during the packing process.
- Go to the Orders > Automation Rules page.
- Select Create New Rule.
- Define your Triggers (criteria).
- Set the Action to Set Profile and select your profile from the dropdown.
- Name the rule and click Create.
IMPORTANT NOTE: Automation rules will only apply to new orders that meet your criteria. For detailed information on setting up automation rules, refer to our article: How to Use Automation Rules.